Tommy is watching you

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Clothes that follow us. Tommy Hilfiger launches Tommy Jeans XPlore innovative line

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Tommy fans will be able to buy sweatshirts, jeans and denim skirts, as well as a number of accessories with a microchip. Chip Xplore will track movements and offer rewards. Bonuses will also be awarded for visiting Tommy Jeans locations. But do not worry: all the collected data will be encrypted, and users will be able to disable the tracking.

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The collection is currently available only in the USA, you can order it through the company's website or in the flagship store.